Thursday, December 2, 2010


Reviewed by Hammad Naziron Apr 01 2013
Rating: 5

Needs theory of Maslow’s has been considering modified by Frederick Hizbery and
his associates, He grouped the concept into two factor theory of motivation. In one
group of needs are such things as company policy and administration, supervision,
working conditions, interpersonal relation, salary, status, job security and personal
life. This group referred to as dis-satisfies, and not motivators. In other words if they
exit in a work environment in high quantity and quality they yield no dis-satisfaction.
In second group, Herzberg listed certain satisfier and
therefore motivators all related
to job content. They include achievement, recognition, challenging work ,
advancement and growth in the job. There existence will yield feeling of satisfaction
or no satisfaction. As figure indicates the satisfiers and dis-satisfiers identified by
Herzberg are similar to the factor suggested by Maslow’s.

The first group of factors (the dis-satisfiers) will not motivate people in an
organization, dis-satisfaction will arise. The second group or the job content factors
by Herzberg is real motivators because they have the potential of yielding a sense of
satisfaction. Clearly if this theory of motivation is sound, managers must give
considerable attention to upgrading job content.
Some researches challenged Herzberg’s theory saying that his investigation method
tended to prejudice his result. For example the well known tendency of people to
attribute good results to their own efforts and blame others for poor results is thought
to have prejudiced. Herzberg’s theory has been criticized.

Ditulis Oleh : Naz Nazir // Thursday, December 02, 2010


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