Thursday, December 2, 2010

THE HIERARCHY OF NEED THEORY:


The hierarchy of need theory was presented by Maslow. Abraham Maslow saw
human needs in the form of hierarchy, ascending from the lowest to the highest He
concluded that when one set of needs
is satisfied, this kind of need ceases to be
motivators
THE NEEDS HIERARCHY:
The needs placed by Maslow in an ascending order are these.
1: PHYSIOLOGICAL NEEDS:
These are the basic need necessary for human life. Such as food, water, warmth,
shelter and sleep Maslow said that until these needs are satisfied to the degree
necessary to maintain life their needs, will not motivate people
2: SECURITY OR SALTY NEEDS:
These are the needs to be free of physical danger and of the fear of losing of job,
property, food and shelter
3: AFFILIATION OR ACCEPTANCE NEEDS:
Since people are social beings, they need to belong to be accepted by other
4: ESTEEM NEEDS:
According to Maslow, once people begin to satisfy their need to belong they tend to
want to be held in esteem both by themselves and by others. Esteem need produces
such satisfactions as power, prestige, status and self confidence.
5: NEED FOR SELF ACTUALIZATION:
Maslow regards this as the highest need in his hierarchy. It is desire to become what
one is capable of becoming
Maslow’s Hirarchy of needs

Ditulis Oleh : Naz Nazir // Thursday, December 02, 2010
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