Friday, August 17, 2012

Definition Of The balance score card

Definition Of The balance score card:

Introduction to The balance score card:

The balance scorecard is a set of measures that are directly linked to the company's strategy. The balance scorecard allows managers to evaluate the company from four perspectives: financial performance, customer knowledge, internal business processes, learning and growth.

Definition of The balance scorecard.

By "Robert S-kaplan and David"

i) it is a set of measure or factors that are directly linked to company strategies.

2) it directs company to like its strategy with long term goals.

3) it allows managers to evaluate a company from four prospective.

  • financial performance
  • customers knowledge
  • internal business process (Operation activity)
  • learning and Growth


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