Definition Of The balance score card:
Introduction to The balance score card:
The balance scorecard is a set of measures that are directly linked to the company's strategy. The balance scorecard allows managers to evaluate the company from four perspectives: financial performance, customer knowledge, internal business processes, learning and growth.
Definition of The balance scorecard.
By "Robert S-kaplan and David"
i) it is a set of measure or factors that are directly linked to company strategies.
2) it directs company to like its strategy with long term goals.
3) it allows managers to evaluate a company from four prospective.
- financial performance
- customers knowledge
- internal business process (Operation activity)
- learning and Growth
