Globalization Of The Company Mission:

Globalization of the company Mission:

Few strategic decisions bring about a more radical departure from the existing direction and operations of a firm than the decision to expand globally. Globalization subjects a firm to a radically different set of environmentally determined opportunities, constraints and risks. To prevent these external factors from dictating the firm's direction, top management must reassess the firm's fundamental purpose, philosophy and strategic intentions before globalization in order to ensure their continuation as decision criteria in proactive planning.